I’ve been a little quiet of late – my apologies for that – but work has kept me particularly busy and seen me neglect pretty much everything else to be honest. This is always my busiest time of year but, as the days draw in and the weather turns ever colder, I’m actually quite happy to be hard at work in my centrally heated home office!
To give you a better idea as to the kind of projects I take on, I thought I’d offer you a little round-up of some of my latest translation undertakings. First and foremost, a huge array of motorcycle content for various Italian manufacturers during what is the traditional launch and exhibition season for brands in the sector. Cue all kinds of web materials, technical documentation, brochures, press releases and so on, in addition to the daily translation of articles for a prominent Italian motorsport website. Then, at the other end of the spectrum, we have fashion accessory and lingerie projects destined for the web. There is in fact something of a crossover here, however unlikely, in that the motorcycle projects often extend to translation of a brand’s apparel, accessories and general merchanding. These fields seem to have furnished me with most of my work in recent months, but there’s also been room for the translation of various travel itineraries, ski-specific web content, interior design and ceramics-related texts, in-house documents relating to sustainability and health&safety, and social media content for an aparthotel. And lastly, in addition to my main areas of specialisation, there are all those odd jobs that pop up and might pertain to any area really, from general business documents to sales terms and conditions and ecommerce content, to name but a few.
In terms of my clientele, I’ve gradually found myself moving away from agency work and more towards collaborations with direct clients. I find it much easier to collaborate when there is no intermediary between me and the customer, as this means we can be much more efficient when it comes to ironing out any doubts or queries. In an industry where time is of the essence, this cannot be underestimated, and you also build a much stronger relationship in the process, which of course makes long-term client loyalty all the more likely. To put things in perspective, I am currently working with ten direct clients and four agencies on a regular basis, although the agency work has become very specific, commissioned by just a few important end clients who operate within my specialist fields. The current workload is – dare I say it – pretty ideal, in that I’m just the right level of busy – no real lulls, but no ‘help, I’m drowning’ moments either. Long may this continue I say!




