Media Training

With more than two decades of experience working inside motorsport paddocks around the world, combined with a degree in Psychology, I bring a unique perspective to supporting young athletes. This background allows me to provide media training, giving athletes the tools to communicate effectively with teams, sponsors, and the press — an increasingly vital skill in today’s motorsport environment.

Effective communication in sport means sharing information, thoughts, and emotions in a way that is clear, accurate, and constructive so athletes, coaches, and teams can perform at their best. It goes beyond just talking — it includes listening, body language, timing, and tone.

I work closely with each athlete to design tailor-made programmes that reflect their individual strengths, challenges, and goals. These programmes focus on areas such as public communication, self-awareness and emotional regulation, team communication and feedback, and motorsport-specific English language training.

In addition, I can offer specialised mental coaching to complement media training, helping drivers and riders develop the psychological skills and strategies they need to thrive under the intense pressure of high-level competition.

Together, these services provide a holistic approach that prepares athletes not only to perform at their peak on track but also to manage the wider demands of a professional career in motorsport.